2. The four main domains of online marketing that can boost sales for Flexcar are:
e-commerce involves selling goods or services online to the final consumers. Sales can be boosted by increasing the number of customers by offering them quantity discounts (e.g. Buy more, save more), offer an upgrade (e.g. for just some little more dollars, they can get a fancier car), offer more discounts on longer commitments, and offer them car delivery at door-step.
B2B trading networks, auction sites, product catalogues, barter sites, and other online mediums such as Alibaba.com, QualityTrade.com can help explore more business opportunities for Flexcar. With just a small investment and high returns, B2B trading portals can provide Flexcar access to millions of buyers and sellers, help automate their sales, boost search engine rankings, provide marketing research platform and an effective tool for business branding. It is an ideal place for Flexcar to expand their Business Network.
The internet provides excellent means to the consumers for buying goods or exchanging information directly with each other. Flexcar can partner with these online portals such as ebay.com and other auction sites to sell their services online. For example, consumers with Flexcar memberships can sell their service when not in use on these portals at less price to influence new customers.
In the present digital age of marketing, consumers can search out sellers easily on the Web, learn about their offers and products, initiate demands and give feedback. Today, the consumers are finding it easier to communicate with companies through the internet and most of the companies are inviting the prospects to submit their suggestions and feedback through the company website. Using the internet and websites, consumers can make dealing and drive transactions with the companies. For example, using Priceline.com, would-be buyers bid for airline tickets, hotel rooms, rental cars, and even home mortgages, leaving the sellers to decide whether to accept their offer. Flexcar can partner with such sites to share their car rental platform on C-to-B online portals.
Last but not the least, if you can’t measure it, you can’t improve it. So, for these business objectives defined by Flexcar, it’s important to have the right tools in place to track their performance. Flexcar should use Google Analytics to help them make smart business decisions and keep them from getting sidetracked by vanity metrics. By taking an analytics-focused approach, Flexcar will be able to track social strategies and tactics and measure their progress toward achieving a business objective.