-2534021-632709Features Contributing to the Success of Contrasting BusinessOskar TyeContents – TescoAbout Tesco Features of the BusinessOwnership & Liability Purpose Sector Size Scope Organisational StructureSpan of Control Level of Hierarchy Chain of Command Functional AreasHuman Resources (HR) Sales & Marketing Research & Development Finance & Accounts Production/Operation Customer Service Mission, Vison & Values Aims & Objectives Relationship with StakeholdersTypes of Stakeholders Internal External-2070341292046Tesco is an international company, whose headquarters are in Welwyn Garden City, Hertfordshire, England. They are the third largest retailer in the world (gross revenues) and the ninth largest retailer in the world (revenues). They have 440,000 employees and serve millions of people every week, online and in store. Tesco was first started in 1919 by Jack Cohen who was selling groceries from a stall in East London. Over the years the company developed and in the 1950s the first Tesco supermarket was built.
Since then the business has expanded in order to make more profit. They did this by selling more items and creating slogans to promote the business like “Every Little Helps”.Features of the BusinessOwnership & Liability Tesco is a Public Limited Company (PLC), meaning it is owned by thousands of different shareholders. When a company is a PLC anyone can buy shares. Because it is a limited company it has limited liability. This will contribute to the business succeeding because there is a limit on how much can be claimed.
This will help the owner(s) if the company becomes bankrupt because they won’t lose any personal assets.Tesco is a private company because it is not owned by the government. This means the owner(s) will take risks as they want to make as much of a profit as possible. This helps Tesco succeed because the owner(s) will take risks to make more money. This could attract more customers to Tesco.PurposeTesco’s purpose is to provide a service. They are in the secondary and tertiary sectors. This is because they make lots of their own products and they provide a service which everyone needs.
This will help the business succeed because their target market is everyone, meaning they have lots of customers, leading to lots of profit.SectorTesco are in the secondary and tertiary sectors. They are in the secondary sector because use materials bought from people in the primary sector to make their products to sell to the public.
They are in the tertiary sector because they provide a service to the public. These contribute to the success of Tesco because they have a big target market, therefore they are able to sell their products to anyone. SizeTesco is an extra-large company. This means they have over 250 employees. Although this will cost more to pay all the staff, Tesco will be able to make more money because they more stores worldwide. This will help Tesco succeed because they become well known throughout the world.
They will also get more profit because they have more customers.ScopeTesco’s project scope is “in support of the company’s well-being and community engagement agenda”. They aim to organise and facilitate a cross-sector partnership between Tesco, the British Heart Foundation and Diabetes UK.
And they aim to support the development of ideas to improve the nation’s health. The British Heart Foundation is a non-profit organisation who fund extra research into heart and circulatory diseases. Diabetes UK researches causes and treatments for diabetes to help people who have diabetes. This cross-sector partnership and their project scope will contribute to the success of Tesco because their help to these two charities will increase the support they receive from the public. Organisational StructureTesco have an organised structure because it avoids chaos in the workplace, allows efficiency and clarity in the business, divides up work to be done and establishes lines of control and communication.Span of ControlTesco’s in store organisational structure has a fairly narrow span of control. This will benefit the manager because:They will have closer supervision of employees.There is more effective communication.
These will benefit Tesco because the manager will be able to help employees if they do something wrong. However, because the span of control is narrow, there will need to be lots of managers, meaning the owner(s) and shareholders will make less profit.Level of HierarchyBecause Tesco’s level of hierarchy is flat, there a fewer chances to be promoted, but there is more delegation. This allows senior management to focus on key tasks, which could develop Tesco even more, increasing their chances of success. It also means subordinates are empowered and motivated.
This will make them work harder, this means the tasks they are set will be done faster. Also, a flat hierarchy means there is less staff, which therefore means there are less costs. This will benefit the owner(s) because they will save money.Chain of CommandTesco also have a small chain of command. The chain of command describes the lines of authority within the business. They also show who the employees can go to for help if they need it. Their organisation chart shows that:The regional manager is in charge of the store managers in their region.The store manager is in charge of the food trading manager, non-food trading manager and the personnel manager.
The food trading manager is in charge of the fresh food section manager and the ambient food section manager.The non-food trading manager is in charge of the electrical section manager and the clothing section manager.The personnel manager is in charge of the personnel assistant.Functional AreasThere are six functional areas.
These are Human Resources (HR), Sales & Marketing, Research & Development (R&D), Finance & Accounts, Production/Operation and Customer Service. All of these Functional Areas do their own specific things to help Tesco succeed.Human Resources (HR)Human Resources recruit new employees and try and retain as many as possible, they have to dismiss workers and decide whether to make workers redundant in order to benefit Tesco or if they need to cut costs, they are in charge of personal development and training, health and safety, conditions at work and they communicate with trade unions.Human Resources contribute to Tesco’s success because they recruit employees and train them. They also ensure that they have adequate security and health and safety. This will make employees stay at the company for a while to try and get promoted.Sales ; MarketingSales ; Marketing are in charge of market research, promotion strategies, pricing strategies, sales strategies, sales teams, product advice on new products and the right use of the 4/7 Ps, these are Product, Place, Price, Promotion, People, Process and Physical Evidence.
This contributes to Tesco’s success because they help Tesco promote their products. This will attract more customers and make them more well known. They are able to do this because they are in charge of pricing strategies, this means that they can choose whether to reduce prices to attract customers, they do this using the 4/7 Ps.Research & Development (R&D)Research & Development are in charge of new product development, product improvements, competitive advantage, value-added aesthetics, product testing, efficiency gains and cost savings.This contributes to Tesco’s success because they are making new products to attract more customers. These new products will also keep customers and they will make money from selling the new products.
Finance ; AccountsFinance ; Accounts are in charge of cash flow (income, revenue, expenditure), preparing accounts, raising finance (shares, loans) and links with all other functional areas.This contributes to Tesco’s success because they are in charge of money. This means they advise the owner(s), Sales & Marketing and R&D on whether they need to cut costs or that they can spend more money on new products.Production/OperationThe Production/Operation of products are in charge of acquiring resources, planning output-labour, monitoring costs, projections of future output (seasonality) and efficiency. This contributes to Tesco’s success because they try and buy the resources needed for as cheap as possible.
They also try and plan output-labour to be cheaper and they decide the future output, meaning they choose what and when to produce products. This is so they can save as much money as possible.Customer ServiceCustomer service is in charge of distribution, after-sales service, handling consumer enquiries, offering advice to consumers, dealing with customer complaints and publicity and public relations.This contributes to Tesco’s success because they will help customers resolve a problem, with a product or an order, by offering them advice. They also deal with Tesco’s publicity so if there is a public problem, they will sort it out. This is so they don’t get a bad reputation if they do something wrong or sell faulty products.Mission, Vision and ValuesTesco was built with a mission to “be the champion for customers, helping them to enjoy a better quality of life and an easier way of living”.
This statement hasn’t changed over the years. Tesco knows that customers want great products at affordable prices, which are easy to buy, and they can rely on Tesco doing this the right way. This contributes to Tesco’s success because it allows customers to know that they can rely on Tesco and what they want will be executed correctly. Their vision is to be the UK’s best supermarket. They are currently the 6th best.
They will have to be more appealing to customers to be able to become the best.Tesco’s core purpose is to “serve customers a little better every day”. This is important because serving customers is an important part of the business. Therefore, they must do it well to keep customers coming.
In the UK, they serve 66 customers per second, it is their goal to make sure each customer experiences better service on every visit. This contributes to Tesco’s success because if the customer service is good customers will return to Tesco.Tesco first introduced their values 10 years ago, and since then they have been a crucial part of their culture, and an essential part of their growth and success. The values ensure that everyone who works with or at Tesco knows what is important. Tesco believes these values are universal and they have helped guide people as they have become an international company. Tesco’s values are very important to them. Tesco’s first value is “No one tries harder or customers”.
This is often shown by employees trying to interact with customers and understanding them, and what matters to them. They even try to go the extra mile and help them try and make those things better. Tesco’s second value is that they “treat people how they want to be treated”.
They do this because firstly, looking after employees is essential to the success of Tesco. This allows employees to feel recognised and rewarded for their work and the work they do together. Tesco’s third value is that “Every little help makes a big difference”. This is the value they live by to ensure they serve their customer, employees and communities better every day. This value is important because it allows Tesco to see the small things add up and evolve into one big thing.These values show that Tesco finds customer service very important. They all contribute to Tesco’s success because they show that they treat customers very well. This will give them a good reputation, which will increase the number of customers they have.
Aims & ObjectivesAimsTesco’s main aim is to be the leading supermarket by providing good quality services and products at low costs, making them more appealing because they are cheaper than their competitors. Here is a list of all the UK’s leading supermarkets:Aldi, 74%Marks & Spencer, 73%Lidl, 69%Waitrose, 68%Iceland, 65%Tesco, 64%Asda, 63%Morrisons, 63%Sainsbury’s, 62%This list shows that Tesco is only the 6th best supermarket at the moment. This shows that they are yet to complete their aim. However, in 2016, Tesco was the UK’s biggest supermarket by market share. This shows that new supermarkets, like Aldi have been very successful and have taken over from older supermarkets, like Tesco.ObjectivesTesco has 5 main objectives. The first one is, to maximise sales, increasing their profits.
If they maximise sales their profit will increase automatically. This will contribute to Tesco’s success because they will make more money. The second one is, to decrease their prices. Tesco want to do this, so the average household will be able to buy good quality products for affordable prices. But they might have to complete many other objectives to complete this objective. This would contribute to Tesco’s success because they will have more customers. However, they won’t make a profit as quickly because they will make less money from each product.
The third one is, to introduce healthier products to promote healthy living, and giving them a wider range of food to sell. This is to attract more customers and to make Tesco a business known for selling healthy products. This contributes to Tesco’s success because there will be more customers, meaning there is more money and more promotion from customers to people they know.The fourth one is, they will create an online shop. They want to be able to provide food, clothing and electronic products and a few other services.
They have done this, and it has been a success. They have attracted more customers, including those who are unable to go to the supermarket. This contributes to Tesco’s success because it allows more people to shop at Tesco. The final one is, they will try and provide jobs in their local community. Tesco want to reduce unemployment and therefore, will try to give lots of people jobs. This will contribute to their success because they have more employees, which will help make the company more successful.Relationship with StakeholdersTypes of StakeholdersThe types of stakeholders are internal and external. These are the types of stakeholders Tesco have:Internal ExternalEmployee CommunitiesManager GovernmentOwner(s) Trade UnionShareholders CompetitorsSuppliersInternalThe employees want to be provided with the security of employment, with opportunities to be promoted and receive good rewards for their work.
Tesco give their employees this, meaning they have a good relationship with their employees. This contributes to Tesco’s success because if the employees have a good relationship with the company they will work harder for the company.The Managers also want to be provided with the security of employment, with opportunities to be promoted from store manager to regional manager. Because Tesco gives them this their relationship is also very good. This contributes to their success because they will work hard for Tesco.The owner(s) want their employees to do their jobs properly, to be able to make as much money as possible. This is so they might have the opportunity to be promoted, allowing them to make more money.The shareholders are the most important stakeholder to Tesco.
This is because they have invested their money into them. Therefore, they want the company to make as much profit as possible. This is so they also make more money, making the investment worthwhile.Internal stakeholders are important for Tesco’s success because they allow the business to run. This means that they can make money and continue to be a well-known, trusted supermarket.
ExternalWhat Tesco does, affects the local community. Therefore, it is in the community’s interests for Tesco to give back to them. This could be them getting jobs or Tesco helping local schools and hospitals.
This is so they keep their customers.The government want Tesco to pay all their taxes and provide as many jobs as possible. This is so the government funded operations can continue to run and there will be lower unemployment. They also want Tesco to make sure the welfare of the local community is good.Trade unionContents – RSPCAAbout the BusinessFeatures of the BusinessOwnership & LiabilityPurposeSectorSizeScopeOrganisational StructureSpan of Control Level of Hierarchy Chain of Command Functional AreasHuman Resources (HR) Sales & Marketing Research & Development Finance & Accounts Production/Operation Customer Service Mission, Vison & Values Aims & Objectives Relationship with StakeholdersTypes of Stakeholders Internal ExternalConclusionThe Royal Society for the Prevention of Cruelty to Animals is international charity who want to improve animal welfare. They were founded in 1824 in a small, London coffee shop. Originally, they were called the SPCA but in 1940 the queen allowed them to put in the ‘R’ making it the RSPCA.
Features of the BusinessOwnership & LiabilityThe RSPCA is a charity, meaning it is a non-profit company. This means they use all the money they raise on helping animals. Also, all the money they get is from the public, therefore it is a public company. This is because they are funded by the government and the public.
This contributes to their success because they are funded from donations and taxes.PurposeThe RSPCA’s purpose is to help as many animals as they can and improve the welfare of them. This is so they can have good lives and be treated kindly by their owners. They want this because they believe that animals should have better rights and shouldn’t be treated badly. They also want to improve the welfare for farm animals and animals used in research. This contributes to their success because improving the welfare of animals is appealing to a lot of the public, allowing the RSPCA to help more animals.SectorThe RSPCA is in the tertiary sector and the voluntary sector.
They are in the tertiary sector because they provide a service to animals that are treated badly. They are also in the voluntary sector because they have volunteers that work for them, this is because they are a non-profit organisation. Therefore, their employees get paid little to no money. This contributes to their success because their employees are volunteers, showing that they want to help.
SizeThe RSPCA is an extra-large company. This is because there are more than 250 workers. This means that they can help more animals because there are more people who can help them.
Also, the RSPCA is an international company, and in some countries the only company who protect animals. This means they need to have lots of employees/volunteers. This contributes to their success because they have lots of work to do worldwide.ScopeThe RSPCA is the oldest and biggest animal welfare charity in the world and one of the largest charity’s in the UK. They have 1,749 employees, this shows their scope is quite big.Organisational StructureThe RSPCA’s organisation structure is there so work can be divided up and lines of control will be established and there will be improved communication. It also allows people to understand how the RSPCA is run. Functional AreasFive of the six functional areas, Human Resources (HR), Sales & Marketing, Finance & Accounts, Production/Operation and Customer Service, are all a part of the RSPCA’s business and do their individual things to help the RSPCA succeed.
Human Resources (HR)Human Resources helps the RSPCA because they firstly, recruit and train people. This will benefit them because they will have more people helping the animals that are mistreated. Secondly, they are in charge of retaining employees/volunteers. This is important to them because if they stay working for them, they won’t have to train anymore people, allowing them to do more work.
Thirdly, HR is in charge of health and safety. This is very important to workers because when they go to rescue an animal, they could get injured by the animal or by the owner. Finally, they are in charge of working conditions, these are also important to workers because if the working environment isn’t nice then less people will work with them.Human Resources contributes to the RSPCA’s success because they are in charge of employees and their welfare. This means that if HR is supportive employees will work with them for a long time, allowing the RSPCA to help as many animals as possible.Sales & MarketingSales & Marketing helps the RSPCA because they are in charge of market research and promotion strategies. This will benefit them because they will be able to create an advertisement to encourage and attract people to donating. This will allow them to help as many mistreated animals as possible.
Sales & Marketing contributes to the RSPCA’s success because they are in charge of advertising, this will help people understand the organisation, allowing them to realise that the RSPCA is trying to improve animal welfare for the good.Finance ; AccountsFinance ; Accounts helps the RSPCA because firstly, they are in charge of cash flow. This is important because it allows them to know what the money has been spent on and how much money they still have, allowing them to plan a new way of helping mistreated animals. Secondly, they prepare accounts. This is beneficial to the RSPCA because it will also let them know how much money they have to spend and help other animals.
Finance ; Accounts contributes the RSPCA’s success because they are in charge of the money they make, this allows them to know how much they have and how much they need for new projects.Production/OperationThe Production/Operation helps the RSPCA because firstly, they get the resources they need. This benefits the RSPCA because it allows them to make new projects, allowing them to help more mistreated animals.
Secondly, they plan output-labour. This means they are in charge of when animals will be helped and how they will be helped. This is important because they will be able to control how quickly an animal goes into rehab, therefore, they control how quickly they can be rehomed. Thirdly, they monitor costs. This is important because it allows the RSPCA to know how much money has been spent, and what it has been spent on.The Production/Operation contributes to the RSPCA’s success because they are in charge of resources, this means they choose what they have to help the animals.
Also, they are in charge of output-labour. This is beneficial because it allows them to know how much money is spent on labour. Also, they control costs, so they know how much money is spent.Customer ServiceCustomer Service helps the RSPCA because firstly, they offer advice to the public. This benefits the RSPCA because if someone wants to donate or adopt an animal but doesn’t know how they can assist them. Secondly, they deal with publicity and public relations.
This is important for the RSPCA because without them things that people believe they do wrong would be made to put them in a bad light, potentially ‘destroying’ the charity.Customer Service contributes to the RSPCA’s success because they allow the public to know what the RSPCA is about and how they can help the organisation. They also keep the public from putting them in a bad light.Mission, Vision ; ValuesThe RSPCA was built with a mission statement that shows what they hope to do. Their mission statement is:”The RSPCA as a charity will, by all lawful means, prevent cruelty, promote kindness to and alleviate suffering of all animals.” They hope to achieve this by actively achieving responsible pet ownership and attitudes towards animals.
This shows how important to the RSPCA it is and how they try their best to prevent animal abuse and they want to help as many animals as possible. This contributes to their success because it shows people that they want to help as many animals as possible.Their 2017-2021 vision is “to have a world where all animals are respected and treated with compassion.” During these 5 years, the RSPCA has 4 main aims, these are:Welfare aim Advocacy aimPrevention aim Organizational aimThese show that the RSPCA wants to make lots of changes for the improvement of their organization and the welfare of animals.Aims ; ObjectivesThe RSPCA’s aims & objectives are the welfare aim, advocacy aim, prevention aim and the organisational aim.
The welfare aims statement is “we will ensure that animal rescue, rehabilitation and rehoming services are available at the right time and in the right places to protect animals in most need.” The aim is about providing the best are for animals who need help. They want their actions to be as efficient as possible. Here are some things they hope to do:Create a new model for animal welfare.Deliver a combined service delivery. This will improve the work between national society and branches.Keep improving the effectiveness of the animal welfare services.Progress negotiations with the governments in England and Wales to achieve legal powers for inspectors.
Develop animal support services in areas that need them.Improve the welfare of farm animals by increasing how many animals are in the Freedom Food (RSPCA Assured) scheme.The advocacy aims statement is “we will ensure that legislation of policies protect and enhance animal welfare domestically and internationally.” This aim is about creating laws which will prevent cruelty to animals and it will protect them.
The RSPCA aims to have these laws at local, national and international levels. Here are some things they hope to do:Enhance the credibility, status and influence of the RSPCA to stakeholders.Achieve influence over animal welfare legislation in England and Wales.Make the protection of animals a government goal, with a group in the government dedicated to animal welfare.Make sure animal welfare policies remain after Brexit and trade agreements don’t affect animal welfare.The prevention aims statement is “We will prevent cruelty and promote kindness by building a better understanding of animal needs, supporting those that require our help and enforcing the law where appropriate.” This aim is about making sure that animals are treated with respect and compassion. This is so people understand the animal’s needs.
They also want to enforce the law on people who mistreat animals. Here are some of the things they hope to do:Engage with young people in schools and communities, to create well educated and sympathetic citizens.Improve animal welfare through campaigns. Enhance understanding of causes of animal cruelty.
Have a better understanding of people’s attitudes and plan to help them avoid mistreating animals.Continue to progress prosecutions for the mistreatment of animals.The organisational aims statement is “We will drive a financially-sustainable, agile, digitally-enabled organisation that attracts and retains a skilled and highly-performing workforce.” This aim is about creating an organisation that gets enough support to continue helping as many mistreated animals as possible. Here are some things they hope to do:Attract and develop talent and the ability to attain ambitions.Develop volunteer and apprenticeship strategies.Make sure all legislative requirements show cooperation.Bibliographyhttps://www.tescoplc.com/about-us/https://www.tescoplc.com/about-us/core-purpose-and-values/https://prezi.com/ysovbhplk1-5/tesco-purpose-aim-and-objectives/https://www.google.co.uk/search?q=is+the+rspca+the+biggest+animal+charity;oq=is+the+rspca+the+biggest+animal+charity;aqs=chrome..69i57.9408j0j7;sourceid=chrome;ie=UTF-8http://www.rspca-darlington.co.uk/objectives/https://www.rspca.org.uk/whatwedo/endcruelty/changingthelaw/whatwechanged/animalwelfareacthttps://view.pagetiger.com/2017-2021/RSPCAStrategy