Amazon was founded in the year 1994 by the well-known Jeff Bezos. The young entrepreneur at the age of thirty launched his online ecommerce Bookstore. The initial name for this company was Cadabra but from the time it was launched it was referred to as Amazon. Head office currently based in the US, 410 Terry Ave. North Seattle, WA 98109-5210. This company employs 556400 full and part time staff and at high peak season for example like Christmas, an additional of 100,000 persons are hired for that specific time period to work in the backrooms to assist with receiving and delivering products. Amazon is multinational organisation that turned out to be the largest online retail outlet worldwide. Amazon is the leading e-commerce retail merchant within the U.S. with around 178 billion U.S. dollars in 2017 (statista.com,2018). Products that this online store sells are from music CD’s, software, tools, toys, equipment and even groceries additionally streaming of films and songs for a flat annual subscription. Amazon ships to over a hundred countries, the online retail large sells over 480 million products within the USA alone, catering to the requirements of the widest client segment (B2C). Main target on the client and proper prediction of future searching trends that helped Amazon take the distinct edge and obtain before its competitors. Main competitors for the international e-commerce on-line store are ebay.com and alibaba.com and some others.