In this age continuous marketing improvements from past has transit this period into a standardized era of quality marketing

In this age continuous marketing improvements from past has transit this period into a standardized era of quality marketing, those entities who were able to survive market pressures and have become what they are today is because of the effective inputs of their marketing departments, many organizations and large companies today are successful enough to be at the top, because findings have proved that results of success have come from the efforts spent within their marketing department at effectively basing their planning on market research to make appropriate decisions to carry out sales and marketing.Without an effective functioning marketing department, the business will not gain recognition from its target markets, sales will fall, more customers will leave and demand will decline leaving less earning revenue for the business will eventually lead business into bankruptcy and closure.