In year of 1985, Hup Seng Co., which translate as “With Teamworks Comes Success” in chinese, was established in a form of partneship by four founding Directors of the group who are brothers. Due to bussiness expansion and increased capital requirements, Hup Seng Industries Bhd. (HSIB) was incorporated on 4 October 1991, as an Malaysia-based investment holding company, in which its subsidiary companies; Hup Seng Perusahaan Makanan (M) Sdn. Bhd. (HSPM), Hup Seng Hoon Yong Brothers Sdn. Bhd. (HSHY), and In-Comix Food Industries Sdn. Bhd. (In-comix) engage in the manufacture and sale of biscuits and confectionnery food stuff.
The principal activity of HSPM is manufacturing crackers, cookies, biscuits and other confectionery food items. The factory was completed in 1981 covering over 47,600 sq ft and currently, total production, storage and office space over total floor space of 317,995 sq ft at Batu Pahat, Johor. HSPM produces under the brands of Cap Ping Pong, Kerk and Naturell. HSPM also exports their products to more than over 20 countries, mainly in South East Asia. HSHY is a trading division that focuses on sales and distribution of crackers, cookies, biscuits and confectionery food items locally. HSHY has more than 9,000 sales points in Peninsula Malaysia, services by around 80 sales representatives, and has branches at Kota Bahru, Kuantan, Ipoh, Butterworth, Alor Setar and Klang Valley. In-Comix was acquired in 2005 as a complimentary business synergy. The company engages in manufacturing coffee mix and other beverage mix. The company exports its product to more than 10 countries.
Today, HSIB is one of the leading crackers and biscuits manufacturer in Malaysia. HSIB adopted a Dividend Policy distributing an annual dividend payout of at least 60% of the profit after tax with effect from financial year ended 31 December 2009. In year of 2017, the Group recorded sales revenue of RM299.7 million, with domestic sales approximately 71% and exports for approximately 29%. Biscuits remain the dominant range which represents about 94% of the total sales, while beverages and other agents’ products make up the balance.