My initial impression of this course was that it was similar to theoretical. To my surprise this course was not all theory as expected but it provides me a real-life touch point with an accomplished example, and I learnt a lot from the guest lecturers in coursera as well from the compass2g live session video that I could use in my everyday life. Unfortunately, I was unable to participate in a live session because of time overlap with my work schedule. The group work was structured not around case studies but on the concepts of digital marketing in Analog this along with critical thinking allowed me to apply theory to the practical. The content also consisted on information about how to market company’s online presents and how to negotiate conflict in a digital world.