Palawan Express Padala’s advertisement “mura,mabilis, at walang kuskos balungos” is an attractive phrase used to lure the audience to be the customer’s choice money transfer company. The advertisement meant to capture everyone’s attention through guarantee customers the greatest customer experience. It presents an ideal image of how a money transfer company should do. The advertisement used super hero themed strategy to grab the audience’s attention.The commercial appeal’s to every person who usually does money transferring. This is important because it does not rely on the attractiveness of the model and the setting, but on the values, emotional responses presenting how reality of the money transfer goes by and how and what it should be.The advertisement uses a fiction theme that seems to be realistic to the viewers, giving the product an image that Palawan express are appealing to the fastest money transfer company.
The advertisement also presents the notion that money transfer business supposedly needs to lower and more affordable rates to attract viewers. Normally, these advertisements focus on how their company does transferring money faster than the other, with the implication that the product will give an entire lifestyle, not simply a way to transfer money. This is one way in which the advertisements appeal to people – making it seem as though they too can aspire to be as ‘reliable and affordable’ as the commercial presents, simply by purchasing the aforementioned product.