Product Testing is the evaluation step in development phase of new product development. It is therefore defined as a process of measuring the performance of a product. Product Testing is often known as consumer testing where the testing is actually processed by the consumers/ buyers. Product Testing ensures consumers/ buyers to understand what certain products will do for them as in why are they beneficial. (In Text Referencing)It therefore helps in solving problems with a product. It is perhaps the most important type of research any organisation conducts. And it is considered very important to make sure that the organisations are providing top range products to the consumers to keep up with their competitors.
It helps in tests whether product has been designed actually meets the needs of the consumers or not.