Reliability and validity for qualitative data analysisThe qualitative data were composed from purposively selected mobile phone users and at the same time the users were selected from the XYZ company mobile network being used , steps have been taken to make the respondents comfortable .Thus created an atmosphere for a maximum honesty in feedback. Based on the validity of the research question the data received were very comprehensive, the defendants giving explained detailed insight to many unknown sides. The analysis of qualitative data were completed relating the thematic analysis approach in the step by step order specified by Braun and Clarke (2006).
Evaluating the recognized themes were validated at the early and later stages of data analysis to establish validity and reliability. Thus it was recognized that the research findings are reliable and can be believed as true thus credibility was certain.It was obvious that the same results were repeatable and having a consistency assuring that the results are reliable. The results complete that all criteria were pleased as per criteria stipulated by Braun and Clarke (2006) and by satisfying the indicators credibility, transferability, dependability and conformability as stipulated by Lincon and Guba (1985). Thus continued in extension of the analysis.4.2 Data presentationPresentation of collected data were concisely explained using pie diagrams and graphs for the clarity of accepting before showing the data analysis under ‘Section 4.3’.