Selling via sex hasn’t failed to draw consumers in to purchasing products with the use of sex appeal or innuendos. Sexually appealing images may or may not pertain to the product or service, but catches the human eye almost instantly. Advertisements and powerful images have always been closely associated with one another in producing successful advertising, and sex is one of the top most powerful visuals in an ad. Sexual appealing imagery can range from explicit displays of sexual acts to basic facial or body cosmetics to increase attractive qualities. An ad for “Nivea For Men” presents a very strong sexual message through imagery and text. The ad also portrays a very strong stereotypical gender role by putting the male in the dominant position, as if it was referring to the woman as an object of sex. The ad’s intended sexual reference is displayed through the characters presentation of gender roles and the actions they are portraying.