The organizing editing, publishing photos, music and movies) and

The purpose of SWOT analysis is to enhance the organization’s strengths,
excludes its weaknesses, pursue opportunities and avoid potential threats


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Strong revenue and
profitability growth enabling new innovations.

Apple is the second largest
and most profitable company in the world which gives it financial ability to do
anything it wants.

Apple’s retail stores are
impressive and continue to play an important role in terms of showcasing the
products and providing after-sales care and advice

It is very innovative often
at the leading edge of new technology as evidence by launch of the Apple watch.
Also, also regarded as the pioneer of introducing the most innovative products
in the market such as iTunes Media Player, iLife (for organizing editing,
publishing photos, music and movies) and iWork (a presentation program).
Additionally, in recent years, Apple has expanded its reach to entertainment
and information services and is now one of the largest online retailers for
streaming music and video and software solutions.

Advertising capabilities,
which increase brand awareness and create stronger demand for the company’s

Strong and effective
marketing team: reaching out to the consumer through catering the right
information to the customer as to what exactly they needed.

building up customer
relations in order to sell more products. The customer service of Apple follows
few steps to win over the trust of the consumers:

Approach the consumer
in a more personalized manner Politely understand the
need of the consumers Present a solution that
consumers will acceptListen and resolve to
their issues or concerns

End the customer’s current
visit with an invitation to return.

Apple also enjoys a unique
and exclusive positioning, giving it brand loyalty.

Vertical integration: Apple
is a vertically integrated company that manages four separate businesses as
one. The company has a hardware business, a software business and it is also a
service-provider and a retailer as well – all integrated into one entity. Apple
controls almost the entire supply chain for its devices. No other competitor
manages, or is capable of managing, all four areas of the supply chain


High price: is the
major weakness of Apple, because there is a strong competition in the market,
and the consumer of Apple products can easily obtain the similar function
products by its competitors in a lower price.

Customers from the lower class, which represents the majority of buyers
in the global market, are unable to purchase Apple products because of the
relatively high prices.

Limited distribution
network: Apple has a limited distribution network because of the company’s
policy of exclusivity. For instance, the company carefully selects authorized
sellers of its products.


High demand of products:
due to high demand of iPad, and iPad mini in tablet market and this will help
company to use as competitive advantages.

Emerging markets such as
India still provide areas to grow revenue

The recent signing of a
multi-year agreement with China Mobile to bring iPhone to China Mobile network,
the largest network in the world (over 760 million) is providing to be
lucrative for Apple.

Increased Cloud-based
services: the upcoming iCoud innovation will bring future revenues to the
company. To meet the high-rising demands of the iCould services, Apple can
expand its services or can adapt new strategies to involve more consumers in
these services.


Difficult and challenging
economic conditions in key markets continue to depress discretionary spending.

Market saturation of the
smartphone market as many rivals have been entered.

Rising labor cost in countries
where Apple plants are located.