Vee Technologies is using dynamic pricing based on the service of solution required by clients. For similar and common services, that do not require much expertise, Vee Technologies charges a price depending on the market. As with developing IT requirements, challenges in IT sector is also growing. Clients want cost based price, if task is not much demanding.
Hence competitive pricing marketing mix strategy is an important part for Vee Technologies. For some specific tasks, when company has to show more dedication in terms of research and employee engagement, the pricing strategy adopted is such that it benefits for the client and the company both. As the cost saved by the software, is huge therefore, for better services, Vee Technologies can charge also a good amount of fees. Hence it charges a customized fee. Where salaries are significantly low, for proposing better prices to client, cost saving is done through offshoring the employees.
Consequently, depending on the talent pool of the company, it always lesser price than its competitors.