What is social media? Social media is a computerised technology that promotes the distribution of theories and evidence and its construction of virtual networks and communities. By design, social media was intended to be internet based, which provided users with simple and efficient communication of personal information and diverse content, such as videos and photos.
Users engage with social media through alternative approaches, either by computer, tablet or smartphone via web-based software or application. Users often utilising these for messaging. Through the widespread use of the internet and technology, social media has become much more accessible to the average person. With the proliferation of social networking sites and applications, social media is becoming an important part of an individual’s online life. Social media has now become the number one method of communication within the masses of today’s society from around the globe. It has been beneficial and effective to many and on the contrary, harmful to some.
Most individuals use social media platforms to catch up with a childhood friend, endorse their business, or to dispatch news at a faster rate. Other people use social media to steal identities of unsuspecting individuals, cyberbully, and abuse others. It has been stated that social media are “websites and other means of communication that are used by large groups of people to share information and to develop social and professional contact” (“social media”).