Zara Company could use various strategies in order to enter the Indian Market Such us , subsidiaries, franchising and joint ventures. A joint enterprise that would be very crucial for the progress of the company is allowed by the Indian Policy regarding Foreign direct investment.
Forming a joint venture with another company in the clothing industry is of grave importance. The joint undertakings is very obliging strategy where the manufacturing amenities and the company reputation as well as its proficiency of the foreign company in the industry, particularly in huge, competitive industry where it is hard to obtain resources to set up retail channels or regions having other types of hindrances that need an association with a native corporation to which Zara reputes its retail as one of the connected basics in its corporate mold (Laufs & Schwens, 2014).Some issues that can affect the company that must be taken under consideration in its effort of entering the marketIs the issue with cultural and demography concerns.India has a population of 1.2 individuals and its ix expected that the income in India will increase thus increasing the demand in quality of clothing.
Before entering any foreign market it is important if not the most important to consider the cultural concerns beliefs and perspectives of that country and the businesses will have to follow all the aforementioned properties.Zara’s strategy is selling local clothing lines but also international clothing lines maintaining Zara as the primary brand in the country would assist the company efficiently to achieve its goals.Being new in the market the company would try to target the bigger positions comprising the initial or subsequent position in the whole of the marketing wear lines (Ang, et.
al.2015). This is because acquiring one of these positions would assist the company in creating an exceptional level with respects to manufacturing, distribution, and marketing. Therefore, these positions would form a stage where Zara may vend their wear lines, and other unique cloth wears.
Furthermore, in order to endorse the company and its clothing positions, the company needs to use a video advertisement, e-marketing and print ads which would fulfill the different needs of clients from India and surrounding locales; mainly that priority in Indian markets or the customers living in the urban regions (Quer, 2015). Throughout the campaign period, the ideal info the Zara would be utilizing is the fashionable and quality clothing lines that meet the needs of clients. The company would efficiently penetrate the Indian market just the way it been able to dominate the Spanish clothing industry for a couple of years now. The company is well positioned to face various challenges either directly or indirectly and where this is made possible through the effective positional and promotional strategies formed to help maintain a large profit margin as well as forming the foundation of the company attires and fashion trends. In India, the promotional approaches of Zara would be implemented by the local workers hence enabling the business to enormously advance without the problem of applying expensive technologies